ABTA’s Accessible Travel and Tourism Seminar, which took place on Wednesday 23 February, brought together a wide range of industry experts to discuss the challenges and opportunities of accessible travel, sharing experiences and best practice.
A number of speakers referenced the potential size of the market and potential economic opportunities offered by making travel more accessible. Ross Calladine gave an example of a hotel in Southern England which had invested in accessible rooms which then delivered an extra £6,900 revenue per room per year compared to the hotel’s standard rooms, due to having a much higher average occupancy levels.
Read more about the diversity of needs addressed and how to better focus on the customer journey here.
Our Takeaway: Profit lines up with reach – welcoming more diverse guests fills more rooms.
